Sales and marketing PROJECT 213 Research Paper Example | Topics and Well Written Essays - 2500 words

Sales and marketing PROJECT 213 - Research Paper Example ilities around the area like dawn beach, on the beach, Saint Maarten Zoo, Museum of Saint Maarten, Guana Bay Beach and the University of Saint Marten. The property is well situated, and it provides a good place to spend holidays and honeymoon in St. Maarten. People visiting the hotel have fun at the white sand beaches and the blue-green waters (Westin Hotel and Resorts, 2015). The property is located alongside other properties that offer recreation and education services. Some people visiting recreation centres in the area end up spending their nights at the hotel. Dawn beach is adjacent to the hotel about 0.4 km away. The beach is usually busy with people from the area and others from other places of the world. Dawn beach is advantageous because most of the people visiting the beach end up spending at the hotels rooms. On the other hand, people who visit Dawn Beach pollute the environment making most of the people not willing to spend in the hotel. Another property in the areas is Guana Bay Beach, that has the same value with the Dawn Beach. The Museum of Saint Maarten is another property that is important to the hotel. People visiting the museum include students, families, couples and business people. Most of the people visiting the museum spend time at the hotel, eating, drinking and spending at the hotel rooms. The University of St. Maarten has increa sed the population of the area providing more customers to the hotel. The university is located 4.9 km from the hotel. Most of the students at the university come from different countries and spend their free time at the beaches. Students from the University visit the hotel for drinks and launch. The lecturers and staff also use the hotel for the conference and special meeting. The university visitors spend their nights at the hotel (Westin Hotel and Resorts, 2015). In Saint Maarten, there are many hotels that compete direct with the Westin Dawn Beach Resort. The managers and the directors value and rate the